From outside the colossal building, one sees an iconic 1940s warehouse located in the inner-city location of West Footscray, however, within these walls you are transported out of Melbourne suburbia and into the European warehouse rave scene, where underground electronic music reigns and limits are constantly being pushed. The Wool Store is of great regional, historical, architectural and cultural significance. As one of the largest single wool store buildings in Victoria, built on a grand scale with considerable architectural refinement, it played a key role in the post-war wool boom which fuelled Australia's economy at the time.