Eddie Massa, Pouya Alavi, and Ash Tadghighi have a simple goal in mind for Sneaks, their new sneaker-themed coffee shop and “sneakeasy” cocktail lounge. “We’re trying to make Midtown great again,” Massa tells CultureMap. He remembers when Midtown was Houston’s premier party spot. After working on the crew at Clé when it was Houston’s hottest nightlife destination, he played key roles in the openings of both Chapman & Kirby and MAD. Now, he’s teamed up with Native Coffee owner Alavi and local attorney Tadghighi for Sneaks, a new project that adds to the trio’s two existing Midtown properties — nightclub/lounge PDA and sports bar/pickleball court 40 All.