W Melbourne is part of the W Hotels global network, and leans into the brand's commitment to nurture inclusivity and support musical talent. From live performance series and its own record label, to professional, hotel suite recording studios and a global music festival series, W has been a serious music player for decades. Most recently, W launched a global collaboration with Cercle, a French media company who promotes artists and cultural landmarks through the power of music and W Presents that is bringing live music back to W Living Rooms (W's iconic lobby/lounge) across W Hotels in North America.