Creating a Space to Pursue Passion At this facility, we embrace the concept of "pursuing passion to the fullest." Leveraging our unique position as a hybrid hotel and entertainment venue, we aim to craft stories and propose new lifestyles that revolve around discovering, nurturing, and launching new passions. Through both real-life and online experiences, we create opportunities for guests to encounter these stories, while also providing a space where their passions and emotions can be shared and exchanged with others. Furthermore, by integrating this facility with the surrounding area, we aim to provide guests with opportunities to engage with the history and culture that have shaped the Shinjuku Kabukicho district. By doing so, we elevate the experience of staying or exploring the area into a cultural urban journey. Our goal is to "MASH UP" the deeply refined passions of our guests with the future and culture of the city, ultimately fostering greater diversity.