FREE ENTRANCE Ray-Ban is proud to present Ray-Ban Red, a new immersive cultural activation taking place for 2 days at Politikens Hus in Copenhagen, on 6 & 7 August. Inspired by the brand's most iconic colour, the experience transforms red into a living expression of creativity, culture, and self expression. Throughout the day, visitors are invited to explore immersive installations, discover the latest Ray-Ban collections and Meta AI Glasses, experience live artistic creation, and enjoy a programme of music, performances, and DJ sets. Free entrance throughout the day. No RSVP needed.