12+1 London is one of the most interesting and alternative proposals within the independent music scene. Founded in London on November 14, 2014, this label stands out for its eclectic and experimental approach—both in its musical style and in how it collaborates with artists. Origins and Philosophy 12+1 London was born with the intention of offering a space for artists who didn’t fit the traditional molds of the music industry. Its goal has been to foster innovative sounds and styles that lie between underground house and groovy techno. The idea was to build a platform for music that defied convention, exploring new sonic territories with a highly personal vision of what music can be in the 21st century. Without being superstitious, the label's name, 12+1, reflects an intriguing philosophy: it was never just about releasing records conventionally. It symbolizes the multiplicity of approaches the label wanted to bring together. The “+1” represents unity—a sense of community where everyone is connected by a common purpose—while also celebrating individual independence within the collective. Artists and Musical Style The label’s musical family has worked with a wide range of artists—producers who prioritize creativity and authenticity above all. u z z v, the label boss, is a central figure, alongside notable artists such as Ray Okpara, Chris Di Perri, Antss, Cristian Varela, Marko Nastic, JUST2, Ray Mono, Rigzz, Jamahr, Basti Grub, and Alex Arnout. 12+1 London has maintained a strong focus not only on the quality of the music but also on the visual aesthetic of its releases, helping to craft a unique identity within the electronic music scene. Impact on the Alternative Scene 12+1 London has made a significant mark on the alternative music circuit. Its artistic vision has attracted a dedicated following, and many artists from its catalog continue to be cutting-edge references in their respective genres. Through its releases, the label emphasizes artistic freedom, steering clear of the commercial pressures imposed by major labels. In this way, it has positioned itself as a kind of refuge for musicians who want to experiment without submitting to mainstream norms. Growth and Legacy Although 12+1 London remains relatively modest compared to larger labels—true to the spirit of independent music—its legacy in shaping the evolution of independent music in London and beyond has been crucial. By promoting a blend of genres and styles, the label has not only created a space for alternative music but also built a network of artists and listeners who are constantly seeking new and experimental sounds. Over more than 10 years, the label has hosted showcases in cities around the world, including: Miami, during the renowned Miami Music Week. Nanjing, the ancient capital of China, Düsseldorf, Rome, Barcelona, Ibiza -the mecca of dance music, Medellín, and of course, London, where it gained recognition with nights at the iconic club fabric, currently ranked the best club in the UK and #7 in the world by DJ Mag. The label’s future appears to stay on the same path—exploring new sounds and collaborating with emerging artists who continue to push the boundaries of what contemporary music can be. From physical releases (vinyl) to digital formats and even exclusive NFT auctions, 12+1 London is committed to producing and distributing music in innovative and future-facing ways.