svntonioechols is 1/2 The Echols Brothers and part owner of NCM Label Detroit. NCM Label Detroit is a Detroit-based independent music label and event curation collective. We are dedicated to preserving, presenting, and advancing the city’s underground dance music culture. Rooted in respect for Detroit’s musical lineage, NCM focuses on creating spaces where legacy artists and emerging talent coexist, emphasizing continuity over trends. Through curated events and artist-led programming, NCM Label Detroit prioritizes sound, community, and cultural integrity. Its projects are built around long-term investment in Detroit’s creative ecosystem, with a commitment to reinvestment, mentorship, and supporting the next generation of underground artists. NCM’s work centers Detroit not as nostalgia, but as a living, evolving force in global dance music.