Lucca Salvatore is a promoter, curator, and event producer. Shaping the electronic music landscape through innovative, immersive experiences. Based in São Paulo, Brazil, and acting internationally Lucca has curated and designed nearly 100 events, transforming unconventional spaces into creative playgrounds, from abandoned factories and cultural landmarks to underground dance-floors and festival stages. Driven by a passion for storytelling through music, Lucca takes a hands-on approach to every event—from concept to execution—balancing curation, sound and light design, film directing, and audience experience. His ability to blend electronic music with immersive environments has led to the development of standout projects such as: • MOND Agency, a cultural label that has introduced pioneering sound experiences, including South America’s first nightclub with DOLBY ATMOS technology. MOND has hosted international artists like Kevin Saunderson (Inner City), Kaytranada, Jimpster, and Tiga, alongside leading and new artists in Brazil’s electronic music scene. • NOVA LUA, a nonprofit initiative at Burning Man, focused on fostering cultural exchange and collaboration between South America and the global dance music community. Lucca’s events go beyond the typical club and festival model—each one is a carefully crafted experience, blending cutting-edge music with experimental audiovisual production. His work has brought him to Burning Man, Love Burn, and Lollapalooza, as well as a growing number of international venues and festivals. Now expanding his career globally, Lucca continues to push the boundaries of event curation, creating experiences that merge new technologies in sound and lightning, artists that shaped the music scene, new talents, architecture, and human connection.