Lost Identity is a multidisciplinary collective based in Milan, combining music and fashion at the core of its creative focus. By blending these two dynamic cultural spheres, Lost Identity creates a unique space for artistic expression and collaboration. The collective works to challenge traditional boundaries, pushing the limits of both fashion and music through innovative projects, performances, and cross-industry partnerships. Being based in Milan, a global fashion hub, they are well-positioned to influence both the fashion and music scenes, fostering an environment where creativity and avant- garde aesthetics converge.