LATIDA

Inspired by the Spanish word latido, meaning heartbeat, latida represents the pulse that connects people through music. The name is feminine without limiting the audience. Every event can have a different rhythm, but the same heartbeat runs through the brand. Latida exists to improve access and opportunity for minority and underrepresented groups in the local music scene, particularly FLINTA artists, while supporting artists and audiences more broadly. The brand aims to bring diverse sounds and line-ups into smaller venues and audiences.