Emerging from a series of house parties on Granville Road, the collective made its debut in Newcastle's underground September 2022. The brand was established with a vision of providing a creative platform for the close-knit group of friends. Their expression spans music production, DJing, visual production, photography, videography and fashion. Despite starting with no industry network and a limited budget, they have been able to deliver Newcastle debuts to artists like Sedef Adasï while consistently pushing boundaries with ambitious projects for their growing community.