Founded by SF Fudge in 2024, Feed Ivy started as a way to push hard groove, techno and trance in Brisbane with a focus on proper club energy. The first event with Felicie set the tone early and showed there was a real audience here for this sound. On the label side, Feed Ivy has been building its catalogue with releases from SF Fudge, Public Nuisance and Weekendad, keeping things fast, functional and dancefloor driven. The project has also started picking up support from artists like Thelma and VTSS, helping the music reach beyond the local scene. Feed Ivy continues to grow as both a party and a label, aiming to spotlight the next wave of club artists while shaping its own lane in Australia’s underground.