Born from his desire and inspiration, Fantastic Friends Recordings is the reflection of the relations and meetings he has nurtured in of his last years in the electronic music scene and more specifically, his time as head of Plastic Fantastic record shop in Geneva. Open to all and oscillating between house and techno, Fantastic Friends recordings aims to hit the dancefloors with quality productions. The label will be diffused via vinyl records, pressed at 500 copies for each release. The first release is scheduled for October 2009 and will also be available for download a few weeks later via dedicated website such as Beatport. Certain releases will only be available as downloads. The label’s communication will be made via specialized media (press and radio), via internet and his social networking sites as well as printed promo, flyers and stickers. In order to guaranty proper promotion, each release will be initiated by « release parties » in a maximum number of locations. Furthermore, Fantastic Friends Records wishes to present it’s artists in the maximum amount of venues, both locally (in Switzerland) and internationally. Finally, fantastic Friends will develop his image thanks to stylish merchandising (t-shirts etc…) that will be available during events and on dedicated websites.