The three-day Audioriver festival is the perfect event for anyone interested in upfront, quality electronic music. In the past five years the festival has hosted a total of 200 artists from all over the world, who have performed either on the picturesque beach or in Plock’s Old Market Square. More than a hundred thousand punters from all parts of Poland and Europe have visited the fest, and the last year’s edition gathered approximately 17 thousand festival-goers. The festival also consists of the Audioriver Music Conference: an all day affair, featuring of a series of lectures about music marketing, discussion panels about artist management, festivals production as well as the role major events play in the promotion of cities and brands.