New Years Eve Festival in Rome | est. 2004 Amore Festival is Italy’s premiere New Year’s Eve electronic music festival. Amore began in 2004 as a single-day event, and has since expanded into a massive three-day musical celebration that culminates with its main event on December 31. The festival is held on the beautiful, expansive grounds of Fiera di Roma, Italy’s newest and largest expo centre. Amore is a meticulously-curated production that features top international DJs as well as new and emerging artists, and brings state-of-the art lights and sound to each of its multiple indoor and outdoor stages. In the decade since it was founded, Amore has become an annual rite of passage where tens of thousands of music fans gather to remember the past year and too look ahead to the future.