As MUTEK put it Imagined as an ironic brand, revlux works the edges of techno, pop production, jungle and commercial rave in a range of tempos – subverting and celebrating electronic musical tropes while giving them fresh and precocious new packaging. A San Franciscan laying down new roots in Montréal, Ratowsky began his journey into electronic music as a techno and house DJ, nestling into the underground scene as co-founder of the label and promoter gang Booma Collective in 2009. His first release came out on Booma, with other material appearing on compilations, including a high-profile remix for Nicolas Jaar's Other People label. Stylistically, his sets and productions have been free range — techno, house, beats from all corners, electroacoustic, ambient and pop. Ratowsky presents revlux as a multinational lifestyle brand of unified but separate components, "with products and accessories for the entire family," only one of them musical. Woozy, psychedelic melodies, trance, decelerated jungle and taut and dexterous production coalesce into a bizarre amalgam of sound, effortlessly straddling the commercial and the experimental.