As a DJ he has held residencies at top clubs like The Sub Club in Glasgow as well as touring around Europe, and is known for dropping just about anything in his sets from slow mo tackle to disco sounds to classic house music. Originally running the L.E.S.S. Productions imprint alongside The Revenge and DJ 2Three, Ali’s main creative outlet is now his label Foto Recordings. In addition to original OOFT! material the label has also released deep, detroit-inspired house music from Deep Space Orchestra, Andy Ash, Medlar, Luvless, MermaidS and more. New releases are in preparation along with a debut OOFT! LP for 2015.