Juan Toca Rico

Juan Toca Rico is the musical alias of Juan Alejandro Martínez. He grew up in Colombia learning that a good room is made with all the senses — sound, taste, light, and the people in it — and that idea still shapes every set he plays. Rather than sticking to one genre, he reads the room and moves between moods, from warm, rolling grooves early in the night to full party energy when the floor asks for it. He favors vinyl and the surprises that come with digging. In New York he founded Sukha Collective alongside David Gaviria and Pablo Flor, a crew and party series that has played spaces like Archivio Records in Brooklyn. He also releases music on Emotionally Unavailable. Much of that work starts at Studio 72 in DUMBO, Brooklyn — his studio and creative home, where music gets made, artists cross paths and ideas turn into records, art and intimate gatherings. Away from the decks he is also a trained private chef. Through Sukha x Juanco events, he brings food and music together at the same table.