"IIIIIIIIIIIIIIIIIIII, or Barcode, is an enigma. In an effort to shirk the personality cults that can develop when an audience’s primary tool for engagement with music is social media, the mysterious producer and musician removes their personality entirely from the distribution process of their music. In an age where the widespread adoption of streaming services has removed most value for most musicians releasing their music in digital formats, artists have had to transform themselves into the product, their music becoming a means of signal boosting their personal brand and in so doing imbuing their practice with value. In a critical gesture, Barcode collapses these distinctions, reducing their identity to a visual marker of their creativity as product, a barcode, within which all the information pertaining to the potential value of their artistry is contained. In the absence of any identifiable artist, the listener is left only with the music, evocative and experimental percussive compositions that defy any easy genre definitions or corporate categories." - Henry Bruce-Jones (Fact Mag)