Finally he came across planet Earth where he saw an opportunity to put all that he had learnt into practice. Itchy Rich made a name for himself as a regular on the London party scene playing for renowned events such as Mulletover, Kubicle and Circo loco London. He then found his spiritual home in the European Festival scene, performing regularly at Glastonbury, Love International, Gottwood, Wilderness, Lovebox, Meadows In The Mountains amongst others. With his brand “The Road to Nowhere” he co-founded and curated the infamous Labyrinth stage at The Secret Garden Party which quickly became one of the most legendary highlights of the festival. In the studio Rich has remixed for Neneh Cherry, produced soundtracks for contemporary dance as well as countless edits and remixes and is now working under a few different alias’s writing and producing in solo as well as with other artists