The studied communication and sound designer is all about trying new ways of creating. His genre-fluid way of approaching music and aesthetics helps him tear down boundaries and stay versatile as a creative mind. Years of experience in DJ-ing, producing and releasing his own electronic songs made him gain the reputation as an upcoming artist in the munich music scene. iamluie is hands-on-mentality itself. He shapes almost every creative process at I PLAY WHAT I WANT benefiting from his in-depth design and marketing knowledge. In combination with both his distinctive sound selection and his production skills, iamluie found himself as a creative all rounder and essential piece of what I PLAY WHAT I WANT is now.