.TAG celebrated its 10th anniversary not long ago.Under the leadership of Ellen, .TAG has brought many outstanding international artists to China, and also cultivated a large number of musicians and practitioners for the local Chinese scene. The HAKKABAR she runs is not only a lounge bar, but also a gathering place for music and community culture in Chengdu with a history of 13 years. She also founded the Yitóng Record Store, supported the venue and equipment for Chengdu Community Radio, catalyzed Chengdu's culturally diverse atmosphere, and brought the impetus to a deeper development of the city's music scene. As a promoter, she has led and held various forms of activities, which played a very active and important role in the process of Chengdu becoming one of the most important cities for electronic music in Asia. This year, she started a new project, Qiao Asia, hoping to serve as a bridge to create more possibilities and encounters for the exchange of Eastern and Western cultures.