GOUB is one of the co-founders of the Hutte Collective and the festival Hutte in the Forest. GOUB is half British half French, having lived around Europe, and now based in his hometown London. GOUB's sound is eclectic and selecta based, reflecting the different genres and sounds that has influenced his musical journey, but can be described as hard hitting, groovy, and emotional. GOUB has links in many different European scenes, mainly due to the international outreach of the intimate Hutte in the Forest festival