Born in the United States and raised in Egypt, Ali ElAssy aka CENA always had a deep passion for electronic music. CENA started DJing and composing when he was 12 years old, he was self-taught how to DJ and compose, which was inspired by his passion for electronics and computers alongside his music taste that naturally developed growing up in a musical family. He managed to start playing his own music at that young age. CENA always believed that his purpose is to connect people to music from around the world.