Convinced that a fusion of styles is fundamental, Alex decided at 16 to look into Pop-Electro fusion. He took part in several bands as keyboard player and arranger, his main function being to mingle and mix electronic sounds into Pop-Rock atmospheres. After his Acoustic Engineer studies, Alex definitely made a turn towards electronic music. While collaborating with different directors he got to carry out all types of orders. Original soundtracks for advertising, short films, catwalk and even contemporary dance for which he wrote more than an hour of music.