Ada Luvv is part of the music label 76666 and co-founder of the Stuttgart-based event series Not So Easy. As a DJ, she curates a wide range of styles and tempos, leading to a highly diverse but consistent sound. Having a strong affection for both experimental and classic club sounds, striking a balance between those worlds marks her approach to DJing. Able to find herself in nearly every genre, she feels especially drawn to bass music. Besides that, the urge to gather people, bond over music with like-minded souls and create intense moments of fun and community are the driving elements of her work.